A complete overhaul of the way in which people navigate the internet has been given the go-ahead in Paris.
The net's regulator, Icann, voted unanimously to relax the strict rules on so-called "top-level" domain names, such as .com or .uk.
The decision means that companies could turn brands into web addresses, while individuals could use their names.
A second proposal, to introduce domain names written in Asian, Arabic or other scripts, was also approved. The organisation said it had already been contacted about setting up domains in the Cyrillic script - used in many Eastern European countries. Under the new plans, domain names can be based on any string of letters, in any script.
Individuals will be able to register a domain based on their own name, for example, as long as they can show a "business plan and technical capacity".