Fractal antennas have been found to be approximately 20% more efficient than normal antennas. Which could be useful. Especially if you want to make your own TV antenna to pick up over the air digital or high definition video, increase your cellular range, wifi range, FM or AM radio reception, and so on. Most cell phones already have built in fractal antennas. If you noticed in the past few years that cell phones no longer have antennas on the outside. That is because they have a internal fractal antenna etched on a circuit board which allows them to get better reception and pick up more frequencies such as bluetooth, cellular, and WIFI all from one antenna at the same time!