Every ATI HD 5850 card on the market is exactly the same at the moment with differentiators being the Support and the bundle. GIGABYTE has a reference HD 5850 card that performs as well as any other HD 5850 card as the clock speeds and memory clock speeds are the same as the other cards on the market. ZipZoomFly sells this card for $269.99 which is the MSRP suggested by ATI for their HD 5850 cards and GIGABYTE. At the moment they are out of stock as is Newegg making this and the HD 5870 hard cards to get a hold of at the moment. This is still a very Hot Product for the consumer masses.