Jen-Hsun Huang, Nvidia CEO, has complained that the pricing structure on Intel’s chips is unfair. For those unaware, Nvidia and Intel have had somewhat of a rivalry going on over netbook territory.
Basically, Nvidia’s gripe is that every Acer, Asus, Hewlett-Packard, and Dell netbook ships with both Intel’s Atom CPU and 945GSE chipset (with an integrated GMA 950 graphics core). They say that netbooks featuring a combination of Intel's chips cannot support the high-quality multimedia content which customers will ultimately demand of their devices as they increase in screen size. While they believe that the Atom CPU is a reasonably capable processor, Intel’s GMA is less-than-stellar – which is where Nvidia hopes to come in. The company makes a graphics chip to go along with the Atom, however according to Huang, Intel’s pricing scheme is designed to lure business away.