Gigabyte is awesome. From the product side of things it makes great
motherboards that wear well, and from the other side the company is easy
to work with and actually looks out for its customers. Sometimes though,
Gigabyte just makes us SMILE - particularly in those rare instances when a
simple PR message gets lost in translation. Take for example this message that
came across the PCSTATS newsdesk today - Gigabyte has opened an RMA center in
Lhasa to service Tibetan computer users quicker; shortening turn around time by
several days for the relatively remote region.
The Press Release is posted below as it arrived in our inbox... pay close attention to 1) the headline and 2) the infographic. :) Send PCSTATS your best interpretation of this wicked PR.
-- GIGABYTE Announces World’s Highest RMA Center in Lhasa, China --
-- Elevates GIGABYTE Motherboard
Repair Capabilities to a Dizzying 3,650m Above Sea Level --
City of Industry, California, October 6, 2010 - GIGABYTE TECHNOLOGY Co., Ltd,
a leading manufacturer of motherboards, graphics cards and computing hardware
solutions today proudly announced that GIGABYTE has opened the world’s highest
altitude motherboard RMA center in the city of Lhasa, China, at 3,650 meters
(11,975 feet) above sea level. GIGABYTE’s newest service center will provide
professional RMA services to Tibetan customers in a fraction of the time it
takes to RMA Tibetan goods in other regions.
As the political, economic, cultural and religious center of Tibet, Lhasa is
famed as ‘the City of Sunshine’ and is a hot spot for tourists. However, its
remoteness and traffic-laden roads often make life difficult for locals because
services such as RMA need to be sent to distant Chengdu as part of a process
that can take longer than a month. With the new RMA center from GIGABYTE,
China’s second largest province now enjoys repair services that are on par with
GIGABYTE RMA centers around the world.
The GIGABYTE Lhasa RMA Center is supervised by a senior resident engineer to
provide the highest level of remote RMA services including the use of a high
tech BGA machine that can replace a motherboard’s chipset. On top of the high
tech capabilities and quick service, the Lhasa RMA center also provides a direct
swap service for mainstream models – gone are the days of waiting on the repair
process with motherboards that need to be returned from Chengdu. This
dramatically enhances after sales service for GIGABYTE motherboards throughout
Tibet because even users living in the Qinghai-Tibet Plateau can enjoy more
direct and effective service.
Direct swap service
Testing and repairing the motherboard’s Circuits
World’s Highest RMA Center in Lhasa
The new Lhasa RMA service center demonstrates GIGABYTE’s unequalled
commitment to quality products and services regardless of the inaccessibility of
the region. With a global RMA network that is second to none, GIGABYTE continues
to set the standard for quality customer RMA services while reducing the costs
and effort required from customers, even at 3,650 m above sea level.