Knowing ASrock as a company that usually pumps out zillions of colourfull entry level boards, sometimes innovating by integrating older technology like eg AGP slots onto new platforms, makes them stand out from the crowd. Sadly when you mention ASrock, most immediately are thinking about cheap hardware, correlating it with poor build quality and durability, lack of features...
Well let me tell you this 890GX board is absolutely bullet proof. I had zero issues with it during weeks of bashing. It even survived several short LN2 sessions and a 5 hour marathon one at the AOCM OC party in Mindfeld!