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MSI, ECS see branded motherboard shipment gap with Asustek, Gigabyte widen - PCstats.com MSI, ECS see branded motherboard shipment gap with Asustek, Gigabyte widen
Thu, April 15 2010 | 4:29PM | PermaLink Feedback?
Digitimes reports an interesting shake up in the motherboard industry, with ASUS and GIGABYTE taking market share away from ECS and MSI Computer. Just goes to show you, when there is a recession the worst thing a company can do is stop marketing measures to cut costs... as ECS and MSI did last year.

"Micro-Star International (MSI) and Elitegroup Computer Systems (ECS) have seen their branded motherboard shipments-gap with Asustek Computer and Gigabyte Technology widen, according to sources from motherboard players. Meanwhile, ASRock and Biostar Microtech International, which used to be considered second-tier motherboard players are gradually catching up with MSI and ECS, the sources noted.

In 2009, Asustek stayed in the lead with shipments of 21 million branded motherboards, followed by Gigabyte with 15 million units. MSI and ECS, affected by internal reorganizations, both shipped less than 10 million branded motherboards, while ASRock and Biostar shipped seven million and 4-5 million units, respectively.

Asustek is aiming to ship 25 million branded motherboards in 2010 with a goal of acquiring a 50% share of the global branded motherboard market in 2014, while Gigabyte is targeting 17-18 million units in 2010 and an on-year growth of at least 10% every year.

The sources also predicted that some of the non-top-two motherboard vendors may turn to focus only in the OEM market in the next two years.

China's motherboard shipments in 2010 are expected to rise from 17 million units in 2009 to 20 million units with Asustek and Gigabyte's combined share of the shipments to rise from 60% in 2009 to 70% in 2010, the sources added."

FULL STORY @ Archived from DIGITIMES
http://www.digitimes.com/NewsShow/MailHome.asp?datePublish=2010/4/15&pages=PD&seq=207
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Thermaltake Level 10 Case Review - PCstats.com Thermaltake Level 10 Case Review
Fri, November 19 2010 | 4:02PM | PermaLink Feedback?
Manufactured and marketed by Thermaltake, the Level 10 was actually designed by BMW Group DesignworksUSA, a subsidiary of the BMW Group. In addition to engineering yachts, trains, aircraft, lifestyle and IT products, the three studios in Munich, California and Singapore also create design concepts that transform visions into reality. The Level 10 happens to be one of those concepts and is easily one of the most iconic computer cases ever created. We've never seen a chassis that looks remotely like the Thermaltake Level 10. It's not the kind of case you walk by without noticing, and when you do see it, resisting the urge to move in for a closer look is impossible. Simply put, the Level 10 is a piece of art. However, like most fine works, the Level 10 comes at an exorbitant fee and users can expect to pay somewhere in the vicinity of $700 for this PC enclosure. With an asking price that would otherwise buy you a 3-way GeForce GTX 460 SLI setup (with money to spare), or an entire gaming system for that matter, we have to ask the obvious: is the Level 10 worth your cash?
FULL STORY @ Archived from TECHSPOT
http://www.techspot.com/review/318-thermaltake-level-10/
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