"NVIDIA's new next-generation ION technology was a necessary move
from the team that has been pushed around by Intel for too long. Intel
successfully cut NVIDIA out of the chipset business all together starting
with the mainstream and enthusiast desktop nForce brand and now with the
original ION. The only answer NVIDIA could respond with was a discrete
graphics solution that still offers much better performance and loads more
features than the Intel integrated offerings and connectivity through the
PCI Express bus that Intel basically can't cut off."