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AMD's 35W Elite Performance 'Richland' APU Introduced

AMD's 35W Elite Performance 'Richland' APU Introduced - PCSTATS
Abstract: The four mobile APUs we'll be introducing you to in this article represent the 35W mobile 'Richland' platform as it stands now. Throughout the rest of 2013, AMD has revealed it will release more power efficient 25W TDP and 17W TDP notebook processors.
Filed under: CPU / Processors Published:  Author: 
External Mfg. Website: AMD Mar 12 2013   Max Page  
Home > Reviews > CPU / Processors > AMD A-series APU

Brand: AMD

PCSTATS has witnessed enough tech companies re-branding themselves over the years to know better than to spill pixels talking about this transient subject.... And yet, the state of the computer industry today is such that any tech company without solid branding is likely not going to exist in 2014. There's no point in sugar coating it, desktops are facing the end of the line, tablets have become commoditized content consumption devices and Microsoft Windows 8 caused coincided with a 20% drop in notebook sales .

The new AMD branding is pretty straightforward; AMD 'Vision' has been retired and in it's place is renewed focus on AMD's corporate logo. To differentiate between product tiers, AMD is falling back to the tried and true method of using alphanumeric numbers - A10 is best, A8 is good, A6 is mainstream and A4 is lower end.

Here's how it all fits together:

Summary

Without trying to be overly harsh, at times I forget AMD is even involved with the notebook market on anything other than a graphics level -- Intel is just so pervasive... But then I remember an AMD notebook here and there; a red Ferrari styled laptop form Acer that traveled with me to CES a few years back and served it's duty extremely well... or an entry level notebook PCSTATS tested that exceed expectations. AMD notebooks may not be abundant, but they're out there.

I like to think I'm pretty brand agnostic, but when it comes time to buy laptops for sales people or disposable Dell's for the staff, I have to admit in these situations I've never considered any notebook that wasn't running an Intel chip. I suppose it's a question of picking the hardware I expect to create the least amount of tech support issues in its lifetime. Colleagues I've asked, who work in much larger IT departments, share similar views - it's a long held stance that AMD constantly has had to battle against.

With the 'Richland' mobile APU platform AMD is pushing forward a good market strategy, albeit one built around CPU architecture that is not a whole lot different than the previous 'Trinity' platform. Software optimizations aside, the quad-core 3.5GHz AMD A10-5750M and 3.1GHz A8-5550M, dual-core 3.5GHz AMD A6-5350M and 3.3GHz A4-5150M processors are essentially clocked a bit faster. In the A10-5750M's case, the APU now supports faster RAM, DDR3-1866 memory to be exact. All four launch processors feature faster clocked Radeon HD 8000-series IGPs, but again these are simply faster clocked graphics cores than the previous iteration shipped with.

Improved power management is wonderful, but as AMD is working with preexisting architecture the tech commentator in me has to wonder why these aspects were not implemented the first time around? Was it too hard to roll out, or is there just not that much to talk about with the 'Richland' mobile APUs?

Either way you slice it, AMD seems to be headed on the right track. Whether the 'Richland' APU will secure AMD the necessary inroads in the notebook space is yet to be seen, but as an indication of what the desktop APUs will provide this launch reveals interesting insights into the direction mainstream desktop computing is headed.

< Previous Page © 2017 PCSTATS.com CPU / Processors News»

 

Contents of Article: AMD A-series APU
 Pg 1.  AMD's 35W Elite Performance 'Richland' APU Introduced
 Pg 2.  Power Management Improved
 Pg 3.  — Brand: AMD

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