Introducing Canadians to Blue Ray DVD this
Warner Home Entertainment, one of the world's largest producers of film
and television entertainment, is releasing new titles of Blu-ray Discs just in
time for the holidays, including the highly anticipated Dark Knight.
Blu-ray is the newest-generation optical disc format that delivers the highest
achievable picture and sound for home consumer electronics.
To help Canadians see the difference, Warner Home Entertainment is teaming up
with Sony Canada for a national mall tour with booths demonstrating Blu-ray
picture and sound quality. Customers can see the difference with regular
DVD movies shown against the new Blu-ray format.
“Many Canadians have not had the opportunity to see the Blu-ray Disc
difference – and you really have to see it to believe it. The tour is
giving consumers that chance, and let’s just say the difference Blu them away,”
says Dyan Eaton, Manager, Publicity, Warner Home Entertainment. “With the
combination of affordable technology and outstanding titles, Blu-ray is the must
have gift for movie-loving families or the cinema buff on your list.”
The Warner Home Entertainment mall tour will be in Toronto, Vancouver,
Edmonton and Montréal from November 20th to December 21st. In addition to
seeing the difference that Blu-ray technology makes, the booths are the only
place consumers can see the Blu-ray Disc version of Dark Knight before its
release on December 9th.
“Blu-ray technology allows movies to be heard with the same quality as is
heard in the theatre and the actual Sony Studios where they are recorded,” says
Eaton. “Blu-ray offers five times the amount of detail compared to
standard-definition (SD), but today’s DVDs only support SD. If you want to
enjoy your favorite titles to their fullest, you need to watch them on
Blu-ray Discs offer resolution six times higher than standard definition
DVDs, as well as extraordinarily vibrant contrast and colour and beautifully
crisp sound. The new formats also provide a higher level of interactivity,
with instant access to extra features via a seamless menu bar where viewers can
enjoy features without leaving or interrupting the film.
With operations in 90
international territories, Warner Home Video, a Warner Bros. Entertainment
Company, commands the largest distribution infrastructure in the global video
marketplace. Warner Home Entertainment's film library is the largest of any
studio, offering top quality new and vintage titles from the repertoires of
Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment and HBO