DuronT brand name selected for AMD's new WORKHORSE PROCESSOR
DuronT processor family will aggressively compete against the Intel Celeron
processor for value conscious business and home users-
SUNNYVALE, CA - APRIL
27, 2000 -AMD today announced it has
selected AMD DuronT as the brand name for its new family of processors for
value conscious business and home users.
AMD Duron processors are specifically designed to provide
an optimized solution for the most demanding value conscious business and home
users, without compromising their budgets. Designed to prolong the life of the
buyer's investment by accommodating new and more sophisticated applications,
the AMD Duron processor will have the capability and flexibility to meet the
value conscious buyer's computing needs for today and tomorrow.
"In choosing the AMD Duron product name, AMD wanted to
convey the qualities that will prolong the life of the buyer's investment,
specifically: dependability, reliability and stability," said Rob Herb,
executive vice president at AMD. "The AMD Duron processor will be a workhorse
without peer - invigorating AMD's competitive posture in the value
About the AMD DuronT Processor
Derived from the Latin roots "durare," meaning "to last,"
and "-on", meaning "unit," the AMD Duron processor name was selected because it
conveys the attributes embodied by a product designed to prolong the life of a
About the AMD Duron Processor
The AMD Duron processor is derived from the AMD AthlonT
processor core and features full-speed, on-chip L2 cache memory, a 200MHz front
side system bus, and enhanced 3DNow!T technology. AMD plans to begin shipping
AMD Duron processors in June.
Visit AMD on the Web
For more information about the AMD Duron processor, please
visit the AMD Web site at http://www.amd.com/products/cpg/duron/index.html.
Additional press releases and information about AMD and its products are
available at: http://www.amd.com/news/news.html
AMD is a global supplier of integrated circuits for the
personal and networked computer and communications markets. AMD produces
microprocessors, flash memories, and integrated circuits for communications and
networking applications. Founded in 1969 and based in Sunnyvale, California,
AMD had revenues of $2.9 billion in 1999. (NYSE: AMD).
This release contains forward-looking statements, which
are made pursuant to the safe harbor provisions of the U.S. Private Securities
Litigation Reform Act of 1995.
Forward-looking statements are generally preceded by words such as
"plans," "expects," "believes," "anticipates" or "intends." Investors are cautioned that all forward-looking
statements in this release involve risks and uncertainty that could cause
actual results to differ materially from current expectations. Forward-looking statements in this release
include the risk that AMD may not launch the AMD Duron processor on the
expected schedule and that comparable competitive products may be developed and
launched by competitors in a similar timeframe. We urge investors to review in detail the risks and uncertainties
in the Company's filings with the U.S. Securities Exchange Commission.