Music Republic Preview Station Rocks to the VIA C3 Rhythm
Music Republic first to deliver broadband music to connected music stations using the totally cool VIA C3™ processor
Taipei, Taiwan, 9 January 2002 - VIA Technologies, Inc. a leading innovator and developer of core logic chipsets, microprocessors, multimedia and communications chips, today announced that Music Browser, Inc. (MBI), the foremost broadband music appliance developer, has selected the VIA C3™ processor to power its line of Music Republic Preview Stations™.
The Music Republic Preview System™ is the first broadband music delivery and promotion system for music retail stores. Music Republic Preview Stations allow retail store customers to listen to any CD in the store in its entirety and view information such as album pictures, song lyrics and album notes. In addition, the Preview Stations employ MBI’s proprietary Music Assistant™ engine to recommend additional albums based on each user’s selections, making each session a unique and fun experience for users while increasing the sales potential for the retailer. This unique software combined with the VIA C3 processor can easily play three simultaneous videos while streaming MP3s with additional processing power for future expansion. Targeted on-screen video advertising increases product sales as well as third party product visibility. Measuring less than 3" deep, Music Republic Preview Stations are mounted on walls and store fixtures with minimum footprint. The Music Republic Preview System operates on a dedicated broadband network and is remotely updated and maintained over the network.
MBI’s management team chose the VIA C3 processor from a field of competitors due to its small size, ultra low power consumption and quiet performance. “By using the VIA C3 processor we are able to maintain our required processing power while reducing the footprint of the Music Republic Preview Station to under 3” deep, including all components and the 15” TFT display. The music preview experience is greatly enhanced due to the processor’s power and cool, quiet operation.” said George Wong, Director of Product Development for MBI “MBI’s deep knowledge of the music technology industry coupled with VIA’s market leading technology make the Music Republic Preview Station the perfect product for an interactive music experience.”
“You’ll find customers spending more time on Music Republic Preview Stations because its such a great experience using this system,” commented Dan Havey, U.S. Marketing Director for VIA Technologies, Inc. “This is a perfect example of where the ‘Cool Processing’ VIA C3 enables greater innovation in system designs and the introduction of exciting new products on the commercial entertainment market.”