One of 
the largest problems in modern computer design is the presence of bottlenecks, 
or areas of low performance which slow an otherwise fast system down.
In most 
modern computers, data intended for video or main memory needs to be passed to 
and through the Northbridge chip on the motherboard, and data from other sources like USB connections, PCI slots or hard-drives must pass 
through the Southbridge chip, then the Northbridge. 
With the 
amount of information that needs to be 
squeezed through the various data buses into the processor to be operated on, 
bottlenecks inevitably develop, where the processor is waiting for the necessary 
bits to be delivered by the I/O subsystem feeding it.
Processors get consistently faster every few months, while 
data bus breakthroughs are irregular, the issue perpetuates itself.
AMD has 
attempted to get around this constant problem by equipping its 64-bit processors with two advantages, internal DDR memory controllers and Hypertransport links. AMD has built the memory 
controller (normally a part of the motherboard to which the processor is 
attached), directly into their Opteron and Athlon 64 CPUs. 
As you 
can imagine, this considerably reduces the time it takes the processor to access memory, since data need only travel 
between the processor and the physical memory. Communication with the controller 
that arranges the data flow does not need to be passed outside the processor, 
reducing the amount of computing cycles lost while waiting for the memory to 
respond. 
Another 
benefit is the fact that memory traffic need no longer run between the 
processor and the Northbridge. The Northbridge traditionally provides 
the memory controller with data, and removing this bottleneck increases overall 
operations.The 
second part of the package is support for Hypertransport input/output 
technology.
The Athlon64 Chipsets
As you would expect, all the usual suspects have 
come up with chipset designs for the Athlon 64. AMD (of course), VIA, SIS, 
Nvidia and Ali all have chipsets ready. ATI has announced that they are going to 
support the new AMD processors in a future chipset, but details are still slim. 
Designing chipsets for the Athlon 64 processor 
means that these companies have to change a few of the design methods that they 
have become used to. For one thing, the Athlon64's integrated support for 
Hypertransport technology means that conventional means of connecting the 
Northbridge (memory and graphics controller) chip to the CPU will have to 
change, as the Athlon 64 needs a Hypertransport bus to feed it information. 
For another, the memory controller, resident in the 
Northbridge chip on conventional chipsets, will now be integrated into the CPU 
itself, as the Athlon64 has it built into the actual die. Hence the memory bus 
is now an independent path between the CPU and the RAM, shared by nothing. A 
two-way Hypertransport link replaces the conventional 'front-side bus' design of 
the memory in which separate pathways are provided for the memory, AGP 
information and all other data from the other I/O subsystems like the PCI bus 
(via the Southbridge chip).